Google and other search engines scan your article looking for keywords and phrases. They find these in a few main places:
- Title and subtitles
- Keywords section
- Abstract
- Metadata
- Image and video descriptions
Make your article more discoverable:
- Choose your keywords carefully - and use them often
- Make your title short and relevant - be sure it includes important keywords
- Repeat keywords in your abstract and throughout the article
- Caption everything
- Use subheadings
Note that search engine algorithms change over time, so what works best today may not in the future.
